No. there are 2 ways to look at it:

1. You just want to start your brand to begin selling a few items online, very casually. It is very involved to put every details together. However, you just need the minimum to understand how a brand is built and how every parts work together.

If you are already knowledgeable about posting online, all you need is to understand the principle of building a brand. You can get the Original Brand Creation Workbook (Branding and Emotions CEO guide) on its own. It is deep, heavily illustrated for better comprehension, and full of templates and tables. It is the guide that started the entire collection. However, it is only a 90+ page starter book. You'd be missing the entire rest of the story!

Your next level is the Brand Creation Practical Set. This will support you to establish your brand and create great content in ways you cannot imagine! The series is build upon the first flagship book and takes you much deeper in details, providing more templates, scenarios, and checklists and the likes that we all will definitely need in a growing business.

If you have no clue about how to set up your accounts and posts your content online and you need to be taken by the hand, key by key, then the Ultimate Branding Course will definitely take you through all the gritty details of setting yourself up and then a lot more. It is the best out there.

If you already have a brand set up and running and you are looking to become more efficient and hire team members, you can go straight to the Brand Growth System. This will take you through organizing your brand into a real company, from a Solopreneur to a CEO overseeing teams. But will you miss out on all the other guides?

You already have team members, but you have difficulties with hiring the right people, then you need the Dream Team Hiring System that focuses on that aspect, or get the Growth and Team Hiring system as they really work best together.

2. You are a visionary and see your brand's growth and success from the beginning -or wherever you are in the process-, and you want it to become multi team, well-organized and properly structured, then you want to get all the books: the entire Fab's Complete Brand Empire Mastery Set system at once. You get all the bonuses that train the serious minded entrepreneur to reach new levels. These bonuses are only available through the entire set purchase. They are specifically designed as a built up upon all the previous books and set ups.

You are getting 2 or 3 semesters worth of deep business studies and at least one year of planning guidance. However, because they are hands-on, you will start right away as you are studying.

Ideally, for the serious minded, you want to get both the Ultimate Branding Course and the Complete Brand Empire system as they are complementary. On one hand, the UBC provides videos and templates to guide you through the brand creation motions to set up your online presence effectively, and our Brand Empire manuals provide you with the templates, tables, examples, and real world scenarios guidance that train you and your teams to respond to the markets daily demands.

If you're like us, you definitely need both. But it's entirely up to you to decide whether you want to seriously develop your brand with the long term vision, or keep futzing around with it and lose big potential. After all it is all in your hands.

A brand is alive. And every day you will face different challenges. That is what these courses, both the online videos and the printed material, will help you address and overcome.